Precision Marketing Campaign Through Online Scheduling

Precision Marketing and Communications and Online Scheduling go

hand-in-hand:

• Through digital display and social media ads, and search engine marketing, Precision Marketing and Communications campaigns target patients with a diagnosis who are seeking care by encouraging them to schedule their appointment with UCSF Health
• And when patients click on UCSF’s ads, they are brought to a website landing page to read information about our services, submit contact information to learn more, or make an appointment with a new patient navigator as soon as the next day.

• Patients are inundated with choices of where they can seek care and often don’t know what services are available to them to address their specialized health concerns
• Scheduling a new patient appointment can be difficult with long hold times, phone tag that can take days, endless forms to fill out, adding stress and frustration during an already overwhelming time for patients.
• With precision marketing and communications, patients find care easier, and are then empowered with online scheduling to make their appointment whenever it is convenient for them.

• Improved patient experience for accessing care
• See below – Overall results one year into the program (January 2023)
  • 4 campaigns deployed
  • 171 leads generated
  • 586 inbound calls generated
  • 331 attributable clinic appointments scheduled
  • 24 attributable procedure consults scheduled
  • $3.8M potential attributable contribution margin